© 2018 by Sue Bell and Matt Balogh

Matt Balogh

A senior market and social researcher with vast experience, capable of taking overall responsibility for large and complex projects, and particularly

matt@secondsetofeyes.com.au

+ 61 (0) 491 069 246

Conducting reviews and audits of proposed research designs or research results as their fit for purpose and reliability of results.

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Prior Experience   

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BIS Shrapnel

(now Oxford Analytics)

Reark Research

McNair yellowSquares

formerly

McNair Ingenuity

Research

The Gallup Organisation

Formerly Quadrant Research

News Ltd

Managing Director

2001- 2018

Founded McNair Ingenuity Research in 2001, merging to form  McNair yellowSquares in 2017.

 

Grew start-up to premium industry provider, with a call centre of over 40 interviewers, 8 programmers, 1600% growth in share value.

 

Industry leader in multi-lingual and Indigenous Research

 

Won several multi-million dollar government projects in Health Research

Vice-President

1999-2001

Business development and growth

Adoption of Gallup procedures and products

 

General Manager, Quadrant Research

1998-1999

Financial management

Staff hiring and reviews

Training and development

Internal management procedures

 

Marketing Director, Quadrant Research

1997-1998

Development of marketing materials, website, PR and new products

Group Marketing Services Manager

1989 – 1997

Coordinated 12 marketing services departments nationally

Coordination acquisition of all research

Oversaw over 60 research projects per annum

Oversaw production of trade marketing documents

Co-ordinated national marketing and research conferences

Involvement in strategic planning of new publications, launch of Foxtel, and other initiatives

Project Manager

1987-1989

Conducting a variety of business-to-business research

Conducting in-depth interviews and focus groups

Developing and selling syndicated research

Establishment of in-house analysis facility

Assistant Project Director

1985-1986

NSW omnibus manager

Conducting a large range of qualitative &  quantitative research

Design of in-venue TV ratings system

 

Field Supervisor

1984-1985

Supervising a team of interviewers

Door-to-door and telephone interviewing

SOLUTIONS

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  • Flawless research design

  • Insightful data analysis

  • Large, longitudinal research programs

  • Research amongst hard-to-reach communities, CALD, Indigenous and people with disabilities

  • Project and personnel management

  • Analysis and insights

  • Public relations and promotion

 

 

QUALIFICATIONS

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  • Fellow of The Australian Market and Social Research Society, 2016

  • Qualified Practising Researcher (QPR) since 2003

  • Graduate Diploma of Strategic Marketing, International Marketing Institute, affiliated with Charles Sturt University

  • MA Hons, University of New England, in Political Polling

  • BA Hons, University of New England

  • BA, Australian National University

  • Certificate in Information Security,
    University of London (RH), 2018.

 

 

INDUSTRY INVOLVEMENT

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  • AMSRS Research News Editorial Committee, 2016-current

  • AMSRS QPR Assessment Committee, 2018-current

  • AMSRO Committee member, 2017-2018

  • Vice-President, AMSRS, 2006-2011

  • Authored more feature articles in Research News than any other contributor since inception

  • Secretary, AMSRS 2005-2006

  • AMSRS NSW Committee, 2005-2007

  • Chairman, Newspaper Advertising Bureau of Australia’s Research Sub-Committee, 1989-1994

  • Member of Pacific Area Newspaper Publishers Association Marketing Advisory Group, 1996-1997

  • NSW Editor, Research News, 1985-1988

  • Experience in TV, Radio & print media PR appearances

  • Best practice trainer, AMSRS, 2005-2006

  • Spoken at 30+ conferences

AWARDS

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  • AMSRS Fellow,

  • Best Paper, AMSRS National Conference, 2006

  • 1st Prize winner, International Newspaper Marketing Association, 1994

 

 

OTHER ACHIEVEMENTS & INTERESTS

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  • Justice of the Peace, NSW, since 198??

  • Heavy vehicle, bus, motorcycle licence

  • Boat and PWC licence

  • Microlight pilot’s licence, 2014-2016