© 2018 by Sue Bell and Matt Balogh

 Sue Bell

 

I am a sense-maker, because I help clients make sense of  the problems, issues, segments etc that they have asked me to research. I am also a sense-maker because I believe in the value of the sense-making perspective.

As a researcher, I have a consultative style. I have been called 'The best qualitative researcher in Australia' and 'an original thinker'.

                          Sue@secondsetofeyes.com.au

                                 +61 (0) 409 657 317

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In truth, I bring expertise in market and social research methods, cultural insight, in-depth understanding of language and a commitment to new thinking about the mind. My interests are diverse. They include language, poetry, regulatory disclosure, cognitive and social psychology, semiotics, and rituals.

I started Susan Bell Research in 1994, knowing that working in a boutique agency would give me the opportunity to work on projects which suited my skill-set, and with clients and colleagues of my choosing - so I love my work!

 

PAPERS, CONFERENCES AND WORKSHOPS

2018 Sense-making for exploratory qualitative research. AMSRS Conference 2018

2017. Sense-making – a challenge to behavioural insights. NewMR. New but not Tech

2016 Semiotics the Problem Child of Market Research. MR Realities Podcast

2016 Qualitative research and text analytics. NewMR webinar on AI and Automation

2016  Qualitative Analysis.  AMSRS Winter School

 

2015 One on one interviewing. AMSRS Winter School 


2014 Qualitative Analysis.  AMSRS Winter School
 

2013  Women’s magazines as facilitators of Christmas rituals  Qualitative Market Research: an International Journal. The female consumer in the

21st Century. Vol 16. No 3
 

2013 10 Answers to contemporary market research questions.  Book published by Esomar (Contributor: qualitative analysis)
 

2012  Discourse analysis and social media.  Singapore MRS Conference workshop presenter


2012 Discourse  analysis in qualitative research (Part 2).  Festival of NewMR webinar


2012  Qualitative research analysis - AMSRS Winter School workshop


2012  Babies, bathwater and behavioural economics– with Suzanne Burdon. Festival of NewMR webinar


2011  How to use semiotics in qualitative research. AMSRS Winter School workshop


2011  How to use discourse analysis in qualitative research (part 1). Festival of NewMR webinar


2010  How to conduct readability research according to the standards of professional market and social research.  Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 63


2010    Sensory semiotics, with Jodie Hill. AMSRS Conference


2007    Improving our writing by understanding how people read personally addressed household mail.  Published in Clarity magazine, the Journal of the international association promoting plain legal language, Issue 57


2007    The Truth is in there.  With Suzanne Burdon. AMSRS Conference


2007    Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts.    International Journal of Market Research. Vol. 49 No. 3


2004 Valuing the Visceral: the increasing importance of the rapid-affective response in assessing consumer behaviour, with Suzanne Burdon, Jane Gregory and Jo Watts.    AMSRS Conference


1994  Panel member on qualitative research.  AMSRS Conference:
1993  Paper on research trends. The Australian Pharmaceutical Market Research Association


1989  Paper on semiotics and advertising.  Marketing and Semiotics Conference held at the University of Indiana


1989    Semiotics in Advertising. Winner of Best Paper: AMSRS Conference


1987    Paper on Language and qualitative research AMSRS Seminar


1987    Semiotics and advertising research  - with Warwick Hoare.    AMSRS Conference

 

 

Sue is:

  • A  Fellow of the AMSRS, an AMSRS Board member, and a QPMR assessor. I am also a Fellow of the Australian Marketing Institute.

  • A recognised authority on and highly experienced practitioner in qualitative research.  

  • Trained in Linguistics, so I know how language works

  • A semiotician-researcher as well, and was the first person to use semiotics in market research in Australia.

  • A quantitative researcher trained in all methods. 

  • A researcher with broad industry expertise: financial services, food & drink, government and the arts.

  • A blogger on best practice in qualitative research

  • A lecturer in qualitative analysis, semiotics, and qualitative methods

  • A frequent speaker at conferences, seminars and webinars

 

Qualifications

  • BA (Hons) Linguistics and English

  • Graduate Diploma in Psychology

  • Marketing Diploma

  • QPMR accreditation from AMSRS

  • Trained in plain language

  • Trained in semiotics